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Sell More Software by Enhancing Your Credibility
Credibility is all about making prospects and customers believe your sales message. Enhance your credibility, and you’ll sell more software. Credibility, Confidence, and Selling Software Jay Conrad...
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Software Marketing – Pricing Your Software Application
Software pricing and software sales You can sell more of your software if you make it simple for prospects to learn the price. If you hide the price, they won’t be reading the sales presentation on...
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2011 Epsilon Award for Software Excellence
GRAHL software design’s PDF Annotator was named the winner of the 2011 Epsilon Award at the 11th annual European Software Conference (ESWC). Each year, The Epsilon Award recognizes the best software...
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microISVs versus Software Giants
Since the beginning of shareware, small software development companies have been competing with software giants. On paper, it’s a tough software marketing challenge. It’s very difficult for the...
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Using News Stories to Market Your Software
You can get free publicity for your software if you link it to a popular news story. Tech editors and bloggers are curious about press releases that describe software with interesting features and...
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Remarkable Software
According to Seth Godin, author of Purple Cow, the opposite of “remarkable” is “very good”. “Very good is an everyday occurrence,” Godin tells us, “and hardly worth mentioning.” Godin urges us to...
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Software Marketing and Adversity
Bill Russell believes that adversity does not necessarily bring out the best in people. This is true in the software development industry, and in all parts of our lives. Some microISVs respond well to...
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Software Marketing and Passwords
If your software application lets users craft passwords to protect their data, then you have a chance to offer additional value to your prospects and customers. Help your users choose the best...
View ArticleISVCon 2013: Call for Speakers
ISVCon2013 CallForSpeakers ISVCon is a non-profit conference for ISVs (Independent Software Vendors). It attracts software developers, publishers, and other professionals in the software industry, all...
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ISVCon, the Software Industry Conference, is now opening sponsor registration...
ISVCon, the Software Industry Conference, is now opening sponsor registration for the 2013 conference. Quick Links About the Conference Sponsorship Options Become a Sponsor/Exhibitor Location...
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August 2014 ASPects Online Now in the Library
by Jerry Stern, Editor, ASPects The August ASPects is in the new ASP library now, in our new ASP forums, which are responsive, mobile-enabled, and SSL-secured. Al Harberg has written about gaining...
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Sell More Software by Enhancing Your Credibility
Credibility is all about making prospects and customers believe your sales message. Enhance your credibility, and you’ll sell more software. Credibility, Confidence, and Selling Software Jay Conrad...
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